Released on = April 16, 2007, 10:26 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The Supplying Honda OEM sourcing policy guide provides a
unique insight into vehicle manufacturer sourcing strategies, and is an essential
tool for program and customer screening by suppliers.

Press Release Body = The Supplying Honda OEM sourcing policy guide provides a unique
insight into vehicle manufacturer sourcing strategies, and is an essential tool for
program and customer screening by suppliers.

Supplying Honda provides insights from other suppliers and statements from the
vehicle manufacturers themselves about the focus of their current purchasing policy,
and how that affects other parts of their product development and manufacturing
strategy, as well as providing an independent perspective on the supplier base's
experience of those policies in reality.

For car makers the supplier does not have already as a client, the studies provide
an introduction into the requirements of the vehicle maker, and an idea of when the
critical new model launches that they wish to win will start to source systems and
components.

The Supplying Honda reports build on research undertaken in past AutoBusiness
reports and regular news and analysis and brings it together with an OEM focus. They
will be of interest to all those looking to keep up-to-date with developments in the
major vehicle assemblers either as customers or prospects.

The Supplying Honda profiles provide input into customer and program analysis and
screening by supplier executives concerned with their company\'s strategic
development.

The first three reports in the series look at the purchasing strategies of BMW,
DaimlerChrysler and Volkswagen. Each report includes :

Purchasing strategy - including interviews with senior purchasing executives
· Directory of senior purchasing executives at each OEM
· Plant and model mix - full global listing of plants by model and models by plant
· Forward model programs - Tables of model production programs from 2005-2012
· Outsourcing and systems strategy
· Production strategy - OEM production plants profiled in detail
· OEM Supplier Ranking
· Results from our surveys of supplier experience of working with the OEM
· A list of the suppliers of major systems and components on recent major models

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